Cosmoprof, the international reference trade fair for the entire beauty sector, has finally taken place in person after a series of cancellations and postponements.
Despite some significant absences due to still-enforced restrictions and ongoing war situations, the event recorded an increase in new exhibitors, confirming its status as one of the most prestigious events for indicating new global trends.
On this occasion, we created a minimalist stand focusing on total white, which reflects our design vision: the stand should be the background for the brand and products. By using neutral colors or so-called non-colors (white and black), we avoid some pitfalls in creating a trade fair stand. The main challenge is always to harmonize brand colors (which are often dissonant) with spaces and volumes to build a harmonious and homogeneous space.
With linear volumes, perspective produces its natural foreshortening effect, further highlighted through inclined walls and LED lines that simply emphasize the essential geometries of the structure. The white is enhanced by an excellent level of 4000k lighting, corresponding to natural light to avoid color distortions. The finishes for this type of structure must be particularly well-crafted, and the structure well-finished even in its simplicity. The stand is embellished with mirrors in the niches that increase the depth and expansion of space already naturally achieved by the white and the completely white furnishings that harmonize perfectly with the context. In this showcase, the graphics with bold and vibrant colors are decidedly enhanced, creating a contrast of great effect and elegance. The message comes across clear, direct, and immediate.
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