Vinitaly Verona Stand

For this important international trade fair in the wine and spirits sector, where we boast extensive experience and a large number of exhibitors, we created the stand for Togni spa. To make the external view more appealing, we suggested our client include an LED wall. The company can boast a highly structured marketing plan with a considerable amount of professional video content used in numerous advertising campaigns. The central position, slightly secluded due to the rather narrow distribution corridor, required an eye-catching element that animated and luminous graphics could offer. The facade was therefore structured with a static display section featuring vertical niches that enhanced the displayed bottles. These double-sided niches also increased the exhibition surface and created a visual connection between the interior and exterior. Following this, the access portal, aligned with the one on the other corridor, created a visual perspective that invited visitors to enter. The whole setup concluded with the LED wall, which enriched the overall communication. This stand is a practical demonstration of the theoretical assumptions we have developed in our previous posts regarding audio-video contributions within exhibition stands.